REstart

A multi-platform interaction branding project. The assignment was to design a RSVP invitation to a historical event if it were to happen in present day. I chose a loaded subject- the nuclear attacks on Hiroshima and Nagasaki. The invitation is designed as a mini-site with a mobile adaptation and there is also a mobile app that accompanies the invitation. In the hypothetical invitation, the American government invites leading figures in the Western world to support the bombing, in the hopes that this one event will be so dramatic that it will end all war forever. The application that accompanies the invitation is a social network that is designed to connect supporters of the bombings in an anonymous and safe way. The choice of visuals for the various platforms derives from the dilemma of how to portray the horrors of war together with the hope for peace.